Complete transparency on how Cliqr calculates and distributes creator revenue across two income streams.
Every time an ad is shown on your page, you earn a share of the real ad network payout. Your rate (eCPM) is calculated nightly from actual money received — no fixed rates, no estimates. The more traffic you drive, the more you earn.
When a visitor clicks an ad from a direct advertiser campaign, you earn a premium CPE rate on top of your impression revenue. Direct campaigns pay significantly more per visitor than network ads alone.
Every day, ad networks (AxiomAds, Adsterra) pay Cliqr for all ad impressions served across creator pages. Direct advertisers are also charged for impressions and clicks on their campaigns. This combined total is the Gross Revenue.
Cliqr deducts a 30% platform fee to cover infrastructure, development, fraud prevention, and payment processing. The remaining 70% goes directly to creators.
Your share is calculated from your impression count relative to total platform impressions. Real eCPM = (actual ad payout ÷ total platform impressions) × 1,000. You receive 70% of the payout proportional to your views.
Based on 10,000 page views with a 3% engagement rate
| Item | Value |
|---|---|
| Stream 1 — Impression Revenue (CPM) | |
| Page views | 10,000 |
| Real eCPM (from actual payout) | Varies daily (real eCPM) |
| Gross impression revenue | $30.00 |
| Your CPM earnings (70%) | Your share of daily payout |
| Stream 2 — Engagement Revenue (CPE) | |
| Ad clicks (3% engagement rate) | 300 clicks |
| Direct advertiser CPE bid | Varies by campaign |
| Gross click revenue | $150.00 |
| Your CPE earnings (70%) | $105.00 |
| Your total daily earnings | $126.00 |
CPE earnings depend on active direct advertiser campaigns running on your page. Network CPM earnings are always active.
Create your free Cliqr page and earn from both impressions and clicks — starting today.
Get Started Free