How Cliqr Calculates Your Earnings
Cliqr uses a reconciliation-based earnings model — meaning your rate is derived from real money actually received from our ad network, not a fixed estimate.
The Formula
Each night at 2:30 AM, the system runs:
Real eCPM = (Adsterra payout ÷ total platform impressions) × 1,000
Your earnings = (your impressions ÷ total impressions) × 70% of payout
Why Rates Vary
Your eCPM changes daily because:
- Advertiser demand fluctuates (Q4 is highest, weekends are lower)
- Traffic quality affects rates (US/UK traffic earns more than international)
- Total platform impressions affect the pool distribution
Pending vs. Confirmed
| Status | Meaning |
|---|---|
| Pending | Earnings calculated but not yet paid out to you |
| Confirmed | Payout requested and approved |
Per-Article Breakdown
Your dashboard shows which viral campaigns drove the most impressions — and therefore the most earnings. Articles with more views earn proportionally more.
Key principle: You can never earn more than 70% of what Adsterra actually paid us. Every dollar is accounted for.